Idea #3. Free Association

What do you think about when you hear the word “hat”? Pick a word like “night” or “surprise” or “sunset” or “avocado” etc. Write the word down on a piece of paper. Now without stopping to think, write down whatever comes to mind. It might be past memories that are associated with the word, or special meanings that you connect with it.

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Idea #2:What your Subconscious is Trying to Tell You

We all lead busy-verging-on-frantic-lives. We don’t stop and smell the flowers even when reminded to. Our creative ideas can easily get overshadowed by our daily schedule and to-do list. When you feel like you don’t have any creative ideas- it probably isn’t true. You probably have loads of them- they’ve just gone underground looking for a quiet place to dream. Tune in to what your subconscious is trying to tell you. And write it down. These are the ideas that just pop into your head. You can recognize them as the ones that don’t make sense or seem silly or impractical. Catch those ideas before they drift back into the subconscious. Jot them down in your notebook. Make them feel welcome and they will be sure to visit more often.

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Ideas to Keep you Writing

Sometimes even the best writers run out of ideas. Here is a guaranteed way of keeping the ideas flowing. Follow these writing ideas and you will have an overflow of ideas to turn to when trying to write stories, articles, memoirs, poems or books.

Exercising your creativity is like any other form of exercise. Take up jogging and you will have greater stamina. Develop your creativity and you will come up with new ideas for a long time.

Here are some favorite writing prompts of mine as well as the favorites of writers I have worked with over the past 16 years.

Get your creative muscles working. Enjoy and happy creative writing!

Idea #1Catching Ideas: Keep a Notebook to jot down your ideas…

This is perhaps the most important step you can take for making sure you never run out of wonderful ideas to write about. Buy a small notebook that you can easily slip into purse, pocket or tote. Don’t forget to buy a few pens to keep handy. Jot down your ideas whenever they come to you. In the supermarket, at a red light, before you fall asleep… Don’t wait till a more convenient time- you may forget them by then!

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Esther Heller’s Favorite Writing Books:


20 Master Plots (and How to Build Them) Ronald B. Tobias Writer’s Digest Books

Theme & Strategy by Ronald Tobias, Writer’s Digest Books

Beginnings, Middles and Ends, Nancy Kress, Writer’s Digest Books

Self Editing For Fiction Writers by Renni Browne and Dave, King Harper Collins

Writing Fiction by Janet Burroway, Harper Collins

Creative Nonfiction

Follow the Story, James B. Stewart, Simon and Schuster Paperbacks

Writing for Story, Jon Franklin, Plume- Penguin Group

Creative Nonfiction, Phillip Gerard

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